We're kit people.

Not marketers. Not influencers. Just people who care way too much about football shirts.

We've spent years in the sportswear industry. We've seen how kits are designed, manufactured, sold. We know what a £90 shirt costs to make. We know where corners get cut. We know which factories treat workers fairly and which ones don't.

And honestly? We got tired of the bullshit.

Tired of identikit designs churned out by committee. Tired of "limited editions" that are neither. Tired of watching grassroots clubs get priced out while megabrands print money.

So we built this place. To celebrate kits — all kits. The iconic and the obscure. The Premier League and the Sunday League. The Nike and the never-heard-of-them.

Every shirt has a story. We're here to tell them.

What we believe

What we do

We review kits. Honestly. We don't care who made them — if it's good, we'll say so. If it's lazy, we'll say that too.

We tell stories. The history behind classic designs. The people who wear them. The moments that made them legendary.

We showcase designs. From major brands to independent creators to clubs you've never heard of. If the kit is interesting, it belongs here.

The bigger picture

We believe sportswear can be ethical without being boring. That technology can make great design accessible to everyone. That the kid playing for their local club deserves a shirt they're proud to wear.

That's why we're here. Not to sell you anything. Just to celebrate the shirt.

For the love of the kit. 🎽